We recently collaborated with a band called Black Coast (no pun intended with the 🌊) and joined them on a music video shoot day.
The aim was to showcase how RYDE gear - whilst ideal for watersports, also had multiple functionalities beyond the beach.
These guys are a metal band and tour all year round and they now have an easy coat/poncho to throw on when they’re van life-ing, waiting backstage in cold venues or getting changed.
They’re converted and we now have a new heavy metal market to talk to 😂🤘
Maybe we’ll release our own album soon -
‘Straight Outta Cornwall’ 🏝️
Ryde: https://ryde.store
Black Coast: https://www.blackcoast.co.uk/
