GOOD THINGS DON'T COME TO THOSE WHO WASTE.
Our clothes are designed to last, but wear and tear can take its toll. It's a grim statistic but only 1-2% of clothing is recycled — the rest is tossed into landfill, downcycled, or burned. Our preference is always breathing life into old gear, cutting down on unnecessary waste and closing the loop.
This usually means offering customers the chance to trade in old outerwear for store credit for reuse, repurpose or recycling at one of our supporting partners. For example - cast off waterproof material is turned into zip lock scrunchies.
Whilst we are not perfect, we are constantly learning and trying our best to fully close the loop. We're starting slow so that we get this right.