ABOUT RYDE
we don't take ourselves too seriously but we're serious about our gear
A down to earth team fuelled by our love for surfing, swimming, traveling, and watching the waves with a brew in hand. The outdoor industry can be saturated by washboard abs and perfect hair. That's not us. We're here to inspire everyone (and every body) to authentically enjoy the outdoors and to shift the focus from doing less harm to more good for both people and the planet.
our mission
I’m Larnia, the founder of Ryde, and the story begins in a moment of quiet reflection during a struggle with mental health.
I had found myself struggling to remember who I was. In the simplicity of a list— where I forced myself to write down what I used to enjoy: 'Nature, travel, swimming, the warmth of the sun'— it sounds cliche but I found a roadmap back to happiness.
The more I pushed myself to get outdoors, to camp, hike, swim and travel, the more I began to heal.
This journey outdoors inspired Ryde. Our products are the ones I reached for that didn't yet exist: inclusive, multi-purpose, sustainable and designed for anyone who wants to embrace the elements and extend their time outdoors doing what they love.
our goals
Ryde goes beyond clothing. It's about every day adventure and finding your natural element, feeling at home in your skin. Our goals are simple: clothing that is kind to people and the planet. Designed not just to be worn but lived in.
As a team we live in vans, boats and cabins all over the UK - exposed to the wild and putting our products through their paces, naturally. We're only a small team but we have big goals, to shift the focus from less harm to more good, for our community, for the environment and for the future.
We welcome everyone, with designs that are inclusive and accessible. Winning awards from the StartUp Awards to the Great British Entrepreneur Awards shows we’re on the right path.
our commitments
Strong communities are born out of individuals being their best selves.
We're not about Instagram filters or perfect bodies; just down to earth people sharing real moments in the outdoors. We're a business that is designed to care and to use our reach as a force for good.
We don’t just say we support great causes, we get stuck in. From British Sauna Championships (yep, it’s as fun as it sounds) to Trash Free Trails, earth day litter picks and Surfers Against Sewage.
Your stories and support are what shape Ryde, pushing us to innovate and inspire. Gratitude isn't strong enough of a word.
our mission
I’m Larnia, the founder of Ryde, and the story begins in a moment of quiet reflection during a struggle with mental health.
I had found myself struggling to remember who I was. In the simplicity of a list— where I forced myself to write down what I used to enjoy: 'Nature, travel, swimming, the warmth of the sun'— it sounds cliche but I found a roadmap back to happiness.
The more I pushed myself to get outdoors, to camp, hike, swim and travel, the more I began to heal.
This journey outdoors inspired Ryde. Our products are the ones I reached for that didn't yet exist: inclusive, multi-purpose, sustainable and designed for anyone who wants to embrace the elements and extend their time outdoors doing what they love.
our goals
Ryde goes beyond clothing. It's about every day adventure and finding your natural element, feeling at home in your skin. Our goals are simple: clothing that is kind to people and the planet. Designed not just to be worn but lived in.
As a team we live in vans, boats and cabins all over the UK - exposed to the wild and putting our products through their paces, naturally. We're only a small team but we have big goals, to shift the focus from less harm to more good, for our community, for the environment and for the future.
We welcome everyone, with designs that are inclusive and accessible. Winning awards from the StartUp Awards to the Great British Entrepreneur Awards shows we’re on the right path.
our commitments
Strong communities are born out of individuals being their best selves.
We're not about Instagram filters or perfect bodies; just down to earth people sharing real moments in the outdoors. We're a business that is designed to care and to use our reach as a force for good.
We don’t just say we support great causes, we get stuck in. From British Sauna Championships (yep, it’s as fun as it sounds) to Trash Free Trails, earth day litter picks and Surfers Against Sewage.
Your stories and support are what shape Ryde, pushing us to innovate and inspire. Gratitude isn't strong enough of a word.
Ryde mission and values
Embracing a lifestyle where comfort, sustainability, and authenticity allow you be in your element, no matter where you are. From a coat or your new favourite beanie, we hope our products are a catalyst to get more people experiencing the power of nature. Why? Because the more people who love it, the more people are inspired to help protect it.
IN YOUR ELEMENT
We believe in clothing that brings you closer to your natural element, whether you're adventuring outdoors or finding peace in the every day. Our practical designs, infused with a down-to-earth aesthetic, cater to a life lived at your own pace.
SUSTAINABLE LIVING
We're committed to improving, not replacing. Our products are crafted to be organic, recycled, or sustainable with a planet-friendly approach. By focusing on multipurpose design, we ensure our clothing supports a versatile, slow-living lifestyle.
ACCESSIBLE AND INCLUSIVE
We stand for expression freedom through gender-neutral and accessible designs, ensuring inclusivity and empowerment for everyone. Celebrating diversity in all its forms.
CONSCIOUS PRODUCTION
Our made-to-order and exclusive limited-stock approach underscores our commitment to minimising waste and overproduction. By creating each item with intention, we advocate for a mindful consumption model that values quality over quantity.
From fostering fair working conditions to maintaining transparency throughout our production process, we prioritise the well-being of everyone involved in bringing our products to life. Happiness from production to customer is our blueprint for success.
INNOVATION FOR GOOD
Innovation at Ryde strikes a balance between inclusivity, functionality, durability, and sustainability. We're dedicated to creating products that perform well, last longer, and are kinder to the Earth.
ZERO WASTE VISION
Our goal is to achieve a zero-waste business, actively working to close the loop through reducing, recycling, and repurposing. Collaboration across industries plays a vital role in our strategy to give back more than we take.
REAL PEOPLE, REAL PRODUCTS
We believe in enhancing every journey with us. We have 5* reviews across the board for customer service and your happiness is the measure of our success.
QUINTESSENTIALLY BRITISH
We don't take ourselves too seriously, offering a genuine take on the outdoors—where it's not all about six-packs and perfection but real people and authentic experiences. Our brand and products reflect this reality, inviting you to join in the fun and embrace the real side of life outside.
