We have been collaborating with @simplybusiness, delving into the more serious side of business. At Ryde, we recognise that every success story is accompanied by its own set of challenges and obstacles. That's why our partnership with Simply Business is so vital – it allows us to share not just our achievements but the entire spectrum of our journey.

The Untold Story of Small Business

Social Media is a highlight reel of success, opportunity and achievements. What tends to be missing is the lowlights, the tough days, weeks or months. 

Running a small business, much like life itself, means being subject to global events and circumstances beyond our control. Just as we try to strip back the ‘rosy’ filters of the outdoor industry, who - without critical thinking, would have you believing that going surfing immediately grants you washboard abs - we’re also all for documenting RYDE’s Start Up journey.  

Not Faking It

In many business circles, the mantra is 'fake it till you make it,' which often leads to a distorted perception of success. At Ryde, we've learned the importance of a more realistic approach. Since stepping into mentorship roles, we've embraced a 'whole picture' mentality, recognising the importance of acknowledging the ups and downs of our journey and learning from them.

Sharing Our Journey 

At Ryde, we're proud of our achievements, but we're equally open about the often challenging journey that led us here. Our partnership with Simply Business has provided a platform to explore these realities in greater depth, offering a fuller picture of what it means to run a small business.

Stay Tuned for More Insights

We're excited to continue sharing our stories, insights, and the realities of our business journey through our blog and newsletter. Grab a brew, settle in, and join us as we explore the multifaceted world of running a small business in the outdoor industry. Your support and engagement are, as always, invaluable to us and we look forward to sharing this journey with you. 

Check out our first collaboration here: 'How to Set Business Goals: Top Tips from Successful Entrepreneurs.'

January 26, 2024 — Ryde UK