founder story


"Once, there was a girl who wanted to change the world and at first, she thought it'd be easy, because if everyone could see how beautiful it'd be, it'd take about a minute, but all the people she talked to were too busy to stop and listen.  So, she went off and did beautiful things all on her own and pretty soon people were stopping & asking if they could come along and do that too. That's when she figured out how worlds change."

My name is Larnia, and I officially launched Ryde in 2021. After a personal battle with mental health, I found myself introverted and struggling to remember the things that brought me happiness.

One day, I grabbed a notepad and wrote down what I used to enjoy: 'Nature. The outdoors. Travel. Swimming. Being with friends.'

It was a basic list, but it provided me with a sort of map to navigate the world again. The more I pushed myself to get outdoors, to camp, hike, swim, surf, and travel, the more I began to heal. And as I healed, I started designing products that I wished I had, ones that would enable me to enjoy the outdoors and do what I love for longer. Minimal, functional and sustainable.

As I shared these products and my own vulnerabilities with the world, a community began to develop. This community, including you reading this, is at the heart of everything we do.

Ryde exists to encourage others, not just in the sense of achieving personal bests, scaling mountains and having six-pack abs. Instead, it's about genuinely caring, not only about the product but also about the people who wear them and planet we want to explore.

Products, values and positive attitudes for whatever the weather and whatever life can throw at you.

Thank you for being here, gratitude isn't strong enough of a word.

Welcome to Ryde

A down to earth team, making real products for real people.

Shifting the focus from doing less harm to doing more good. We believe big change starts small - from product to environment to people. 

Based in Cornwall - we are a brand run with empathy. A love for the outdoors and community. Whether it be packing up your van for a life on the road, taking the plunge with open water swimming, starting a new hobby or a day on the beach, it's a type of freedom we want to live by and share.

our world

Inspired daily by the world we live in, the books we read, the people we met and the cultures we immerse ourselves in. Ryde exists to encourage others and to have as much fun as possible.  

We love what we do and want to share it with you. We're proud of the community we're creating, the relationships are forming and our progressive supply chain. Thank you to everyone that lives and supports the Ryde lifestyle.

our values

> Improving product rather than replacing it: we aim for our products to be either organic, recycled or sustainable. Practicality and multipurpose is at the heart of our design process. 

> Gender neutral clothing: Brands shouldn’t be deciding which apparel is right for you based on your gender identity. 

> Made to order or exclusive limited stock: for t-shirts, loungewear and hoodies, we operate a 'on demand' business model to reduce the risk of overproduction and excess inventory, ensuring that each item is purposefully created. Yes, it takes longer but - that's slow living for you.

> A commitment to innovation: our criteria for the best product rests on function, durability and sustainability. 

> Fair and supporting working environments: keeping everyone happy from production to customer. 

> Transparent process: from raw material to our facilities, to our partners, with care. 

> Working towards a zero waste business model: closing the loop, reducing, recycling, repurposing with cross industry collaboration. To give back more than we take. 

> Enhanced experience: to give every customer the best, personal buying experience, every time.