Once, there was a girl who wanted to change the world and at first, she thought it'd be easy, because if everyone could see how beautiful it'd be, it'd take about a minute, but all the people she talked to were too busy to stop and listen. 

So, she went off and did beautiful things all on her own and pretty soon people were stopping & asking if they could come along and do that too.

That's when she figured out how worlds change.

- Flying Edna

the brand

Shifting the focus from doing less harm to doing more good. We believe big change starts small - from product to environment to people. 

Based in the North West, UK - we are a female led independent store with warmth, wellbeing and the tonic of nature at our core. Priding ourselves on inclusive, durable and long-lasting designs, closed loop and biodegradable solutions.

A brand run with empathy and with feeling. A love for the outdoors and community. Whether it be packing up your van for a life on the road, taking the plunge (literally) with open water swimming, starting a new hobby or a day on the beach, it's a type of freedom we want to live by and share.

Our world

Inspired daily by the world we live in, the books we read, the people we met and the cultures we immerse ourselves in. Ryde exists to encourage others, help them find their 'why' and to have as much fun as possible.  

We love what we do and want to share it with you. We're proud of the community we're creating, the relationships are forming and our progressive supply chain. Thank you to everyone that lives and supports the Ryde lifestyle, gratitude doesn't seem like strong enough a word. 

our values

🌊 Improving product rather than replacing it: our products are either recycled or sustainable. Practicality and multipurpose is at the heart of our design process. 

🌊 A commitment to innovation: our criteria for the best product rests on function, durability and sustainability. 

🌊 Fair and supporting working environments: keeping everyone happy from production to customer. 

🌊 Transparent process: from raw material to our facilities, to our partners, with care. 

🌊 Working towards a zero waste business model: closing the loop, reducing, recycling, repurposing with cross industry collaboration. To give back more than we take. 

🌊 Enhanced experience: to give every customer the best, personal buying experience, every time.