Doing things differently. 

Black Friday is difficult for start ups and small businesses. 

Some companies are planting trees, others are boycotting. 

It’s hard to know what to do for the best and we didn’t want to do something ‘for the sake of it.’ 

So we asked YOU, our community and together we’ve created ‘Blue Friday.’ 

✅ Use code 𝐁𝐋𝐔𝐄𝐅𝐑𝐈𝐃𝐀𝐘 at checkout for 20% off on ALL products 🌊

✅ This will be available for a week - so 28th November at midnight ⏰

✅ That means there is no rush and you can think about it. Don’t get pressured by ‘urgent’ sounding deals. It creates more waste than good. 🧘‍♀️

✅ If you are a member of our loyalty programme - you can also combine with other discount codes if you choose to.  This will mean 'less profit' to donate but see it as a thank you to those who have supported our journey. In the current ‘cost of living’ climate, we want to keep the outdoors and high quality gear accessible. 

The best bit?

🙌 10% of all profits will be donated to Surfers against sewage - an engaged and empowered community of Ocean Activist teams across the UK taking collective and impactful action to restore the ocean.  This will be a transparent amount that we will share after the deal has expired. 

🌍 1% for the Planet was created by Yvon Chouinard, founder of Patagonia to prevent greenwashing and certify reputable giving. with every purchase, we always commit a percentage of our annual revenue towards environmental causes for a better planet. 

Surfers Against Sewage

Surfers Against Sewage is a marine conservation and campaigning charity that inspires, unites and empowers communities to take action to protect our seas, beaches and marine wildlife. They aim to create environmental activists everywhere, and just like you – they love our oceans. SAS want to see them better protected for the future of everyone and do this by focusing on creating great community projects and campaigns anyone can get involved with.

SAS were borne out of people’s visceral connection with the sea and their response to the pollution ruining our UK coastlines, whether that be sewage pollution or throwaway plastics. This direct connection with the ocean is what makes the charity unique and drives their mission for cleaner seas. 

November 22, 2022 — Ryde UK