Doesn't Cost The Earth - Imperfect Range



Every now and again, we f*ck up. Misprints, snagging or marks on clothing. Sometimes we simply use new products to wear on photoshoots. As people who put quality at the forefront of everything, we would never sell these items at full price but apart from the smallest detail - they're still high quality, wearable and deserve a second chance.

We asked you guys what you thought we should do - and you suggested a preloved section so here we are. 

PLEASE NOTE - some photos are not exact until we have had chance to capture everything 📸  

PLEASE NOTE - items sold under this category cannot be returned or refunded. 


We genuinely believe in better quality products at lower quantities. The fast fashion smoke screen is clearing and in its a wake? People who don't want a new outfit every month. People who want great products they don't have to think about, whatever the weather and wherever life takes them. 

Ryde products can take our supply chain up to 10 times long to craft than other brands. When an item is out of stock, it's gone for a while because we choose the high performance, top quality, slow fashion approach - every time. 

Easy to wear, comfortable and performance styling which you can just throw on and go. We don't do trends, gimmicks or compromise. Just sustainable outdoor gear for outdoor living and a better planet. 



Our clothes are designed to last, but wear and tear can take its toll. It's a grim statistic but only 1-2% of clothing is recycled — the rest is tossed into landfill, downcycled, or burned. Our preference is always breathing life into old gear, cutting down on unnecessary waste and closing the loop. 

This usually means offering customers the chance to trade in old outerwear for store credit for reuse, repurpose or recycling at one of our supporting partners. For example - cast off waterproof material is turned into zip lock scrunchies.

Whilst we are not perfect, we are constantly learning and trying our best to fully close the loop. We're starting slow so that we get this right. 


Please note that in order to reduce waste, we are producing some t-shirts and accessories to order. Please allow extra time or drop us a message if you are unsure. Turnaround time is between 2-5 days.


Washing at 30° is an eco-friendly way to save energy while treating clothes to a gentle cycle that leaves them spotless. Because modern detergents are designed to work just as well at low temperatures, setting the washing machine to 30° can save you money while reducing your carbon footprint whilst prolonging garment life.


We offer free delivery to the UK for all orders over £60. 

As standard we use Royal Mail 24/48 hour tracked shipping services, giving you peace of mind and quality service. 

Shipped in plastic free packaging.


We hope that you are happy with your purchase from us but we get it if you need to return something. We make the process super easy and we're always here to help. Just drop us a call, text or email with your order number and we'll take it from there.

Customer Reviews

Based on 5 reviews
Nick Sharpe
Stunning Quality

Nicest quality clothing I’ve bought in a long time. The hoodie and joggers are so soft but good thick material at the same time, clearly built to last. The phone case is also brilliant. Super pleased and will definitely recommend.

Sarah Lee

Bought the puffer coat from the doesn't cost the earth category and apart from 2 very small marks theres nothing wrong with it! So i saved soooo much money just because someone had worn it once before me just amazing. The quality is prob the best ive ever owned its truly the most perfect dog walking coat so cosy, oversized and stylish. In love with it i will 100% be back!!! Also i got a free pair of socks to which was awesome.

Rebecca Qureshi
Excellent products

I received a poncho that had been used in a photo shoot and it’s still absolutely perfect! Thank you

Emma Colton
Fab products fab price

I’d really wanted the puffa coat and had it in my basket, but an expensive van repair meant I couldn’t justify a treat. After repairs were done I thought I’d browse the “doesn’t cost the Earth” section and found exactly what I wanted. And less than half price. It clearly stated “signs of wear and tear” as these are items that have been used on photo shoots or are samples or may have small defects. On inspection, there was a tiny mark on the hood which looked like a sticker mark. And one identical on the sleeve. The sleeve one came off with a baby wipe. Can’t spot the one on the hood unless you’re really looking for it. I wouldn’t be mad at what I received, even at full price! Fantastic way to ensure items that have been worn for marketing or aren’t perfect, are still sold. And especially for people like me, who wanted to treat themself, but van repairs had other ideas. I could afford to do both thanks to Ryde being sustainable and reducing waste by offering it at a lower cost. I’ll be keeping an eye on the section for more goodies, when I’m watching the pennies.

Michelle Lewis-Dale
Top quality bargains

Top quality sweatshirt which had been a sample, absolutely nothing wrong with it all all. Amazing camel colour. It’s keeping me warm indoors and out. So happy with all my purchases from this lovely local company who work so hard to please customers. My coats are amazing 🤩